Aue or Madrid, the main thing is Toro.

Work // Toro

Professional football clubs have different requirements when it comes to turf care. The range across countries and leagues is huge, depending on the climate and number of pitches. But all greenkeepers have one thing in common – the passion to prepare the best turf for the game.

Whether it’s a good old groundsman or the Head of Environment, the standards and dedication to lawn care are the same for both. That was our basis for communication. And suddenly, a German second division team and a multiple Champions League winner are very close to each other. From this, we developed an extraordinary brochure.



For this, we took over the shooting on location and interviewed the greenkeepers as protagonists in detail. Our first stop was one of the most renowned clubs in the world with an iconic stadium and a fascinating training ground: Real Madrid. Here we were able to see the numerous Toro products live in action. Next, our way led us to Aue, to FC Erzgebirge. The fact that we found fewer products here was not a problem for us. We immediately set up our photography in such a way that we could later integrate the vehicles virtually. With our passion for photography, composing and 3D, we conjured up some strong images on the turf. And with our brochure we convinced the customer completely. That’s Passion united.