See-truu effect.

In the water filter market, the truu brand is unique since its products pick up where others have already left off. We have made that crystal clear. Right down to the tiniest detail.


It’s good to be truu.

One of the most exciting tasks is to build a brand from scratch - as we did for truu. That the products also provide better health and are highly sustainable makes the pleasure all the greater.


Digital Original.

With its sustainable water and air filtration systems, truu is one of the fastest-growing companies in Europe. For international expansion, we have blown plenty of digital air into the brand's sails.