Eating concrete.

Work // Toyo Tires

TOYO Tyres knows rubber. And they know how clear-cut communication can help in reaching market goals. So next to developing a pan-European campaign for Japan’s quality manufacturer, we pushed their sponsoring activities.

TOYOs European marketing headquarter is based in Germany. They are responsible for a large network of subsidaries across the continent. When seeking a campaign to renew the image and support the price level, they turned to Interstate.

Next to print advertising and sales support, we also graced race cars with the brand sponsoring, to hit a target group that has the same blood type as we do at a place where passion and excitement are behind the wheel: at the 24hrs of Spa/Francorchamps.