AROUND THE WORLD
IN 80 DRESSES.
OUR PHOTO AND VIDEO SHOOT FOR EYWASOULS MALIBU WAS A TOUGH ONE: A GOOD 80 DRESSES HAD TO BE STAGED FOR THE INTERNATIONAL WEBSITE AND THE NEW LOOKBOOKS IN 5 DAYS. LET’S MAKE IT EASY.
eywasouls Malibu is no ordinary fashion label. That’s because the entire collection is made up entirely of dresses. The maxi dresses are ultra-casual for the beach walk and at the same time mega-elegant for the party afterwards. From California, the dresses go to the hottest boutiques in the US, the Caribbean and Europe. The variety of prints, cuts and materials is huge. That was the number one challenge in our shoot. Because every single model had to be photographed and filmed. Challenge #2: Due to devastating forest fires, a shoot in Malibu was out of the question at the time. So, on short notice, we needed a diverse location that also reflected the Malibu lifestyle. We found the perfect place (and the perfect car) in Europe. And in a few days we got the maximum out of it for the maxi dresses.