The Job. The Woman. Das Auto.
Christina stürmer is not only austria’s most successful female pop musician, but also testimonial for volkswagen austria. And boy were we happy to be able to contribute to their latest campaign.
The sales campaign called “Schnäppchen-Rallye“ (think: “bargain-rallye“) was building awareness for a set of great car offers and highlights which were launched online every Monday. In the centre of the communication: the Polo WRC, a real beast. And Christina, an eye-catcher in a racing overall.
The visual „Schnäppchen-Rallye“ was glued to billboards across Austria and also used online at www.volkswagen.at