NEW BRAND, NEW LOOK, SO ALSO A NEW WEBSITE. SO FAR, SO CLEAR. BUT THAT’S NOT THE END OF IT, BECAUSE THE CUSTOMER AND WE HAD EXPANSIVE GROWTH IN MIND. THE TOOLS FOR THIS ON ALL ONLINE CHANNELS ARE MADE BY INTERSTATE.
With the newly designed TRUU BRAND, a new website was also launched. And with it, a paradigm shift in communication. We shifted our focus away from just marketing filtration systems to educating people about healthy water and healthy air. And the underlying conviction that this will make life a little bit better for everyone. The themes of health and well-being, sustainability and environmental protection were given their very own visual world and language. We embedded them in a high-quality truu world in which the products integrate harmoniously.
Right from the start, the site was designed for continuous expansion for new target groups in the B2C and B2B sectors. And, of course, to the addition of further sites in Europe and South America. Meanwhile, the truu website is online in 5 languages, and the trend is growing.
The truu original water systems are deliberately sold from person to person, i.e. from one convinced user to the next. The perfect basis for a user-centric app. It informs about the benefits of the purest, original water, lets users monitor their own drinking behavior, and creates a direct link to the truu user community and ultimately to sales.
Not only does truu have a sophisticated digital backbone, it also has the attitude and messaging to match. Far more than success stories tick across the social media channels. The brand takes a stand on current environmental issues and can also rely on the support of prominent advocates.